teh kitteh priciple

david roberts is a new hero of mine. he writes for grist, an awesome enviro blog. he's got a sweet beard. he blogs about music sometimes. and he has followed a very important principle of getting people to listen to you and understand what you're talking about: pute pictures of cute things in your reports. this could well be called the sprigings principle.

exhibit a: bunnies

exhibit b: puppies

see? don't you feel smarter now?

wait...

i mean,

yeah. you feel smarter now.